ActiveOps and GB7s Back Rugby LA and Compton Youth Academy League with “Try for Good” Initiative at HSBC SVNS LAX 2025
In a move blending sport and social impact, software firm ActiveOps and rugby organisation GB7s have teamed up to support Rugby LA and the Compton Youth Academy League through the “Try for Good” initiative at the upcoming HSBC SVNS LAX 2025 tournament.
The partnership, announced ahead of the high-profile rugby sevens event in Los Angeles, aims to leverage the tournament’s platform to drive positive change in underserved communities. The initiative will provide funding, mentorship, and resources to expand youth rugby programmes in Compton and greater Los Angeles, fostering both athletic development and life skills.
A Shared Vision for Grassroots Rugby
Richard Jeffery, CEO of ActiveOps, emphasised the alignment between rugby’s values and corporate social responsibility: “Rugby is a sport built on teamwork, respect, and discipline—principles that resonate deeply with ActiveOps’ culture. Through ‘Try for Good,’ we’re proud to help young athletes in Compton and LA access the same opportunities that rugby has given so many worldwide.”
GB7s, known for its work in promoting rugby sevens, will facilitate coaching clinics and talent identification programmes alongside Rugby LA. The collaboration seeks to nurture the next generation of players while addressing barriers to participation in the sport.
Community Impact and Long-Term Goals
The Compton Youth Academy League, which has been instrumental in introducing rugby to local schools, will receive direct support to expand its reach. Rugby LA’s CEO, Steve Lewis, highlighted the initiative’s potential: “This partnership isn’t just about rugby—it’s about giving kids structure, confidence, and a sense of belonging. With ActiveOps and GB7s’ backing, we can scale our impact and create pathways for these young athletes, both on and off the pitch.”
The “Try for Good” campaign will officially launch during the HSBC SVNS LAX 2025, with activations at the tournament inviting fans and sponsors to contribute. A portion of ticket sales from designated matches will also go toward the initiative.
Looking Ahead
As the rugby sevens circuit gains traction in the US, partnerships like this underscore the sport’s growing role in community development. For ActiveOps and GB7s, the initiative represents a commitment to using sport as a vehicle for social good—a “try” worth celebrating.
The HSBC SVNS LAX 2025 takes place this November at Dignity Health Sports Park. For details on how to support “Try for Good,” visit Rugby LA’s official website.
