Hammer Enterprise: Decades of High Performance Networking Expertise Powering the Next Wave of AI Innovation

Building on over a decade of collaboration with NVIDIA to deliver next-generation AI data centre performance 

Hammer Enterprise has officially launched under its new brand identity, reaffirming its position as the go-to specialist for AI infrastructure and NVIDIA-powered networking. With UK & EU investment in AI data centres accelerating, Hammer Enterprise is leveraging more than a decade of high-performance networking experience to help organisations build and scale the backbone of modern AI.

As enterprises navigate the complexity of AI infrastructure adoption, Hammer Enterprise serves as a trusted advisor, translating NVIDIA’s innovation into practical, scalable deployments that deliver real-world performance.

While AI may be the newest buzzword in technology, the Hammer Enterprise team has been building the networks that underpin it for more than a decade. As Mellanox’s first distributor in EMEA in 2010, long before its acquisition by NVIDIA, Hammer has spent years enabling high-performance computing and advanced data workloads across Europe. That heritage now places the company at the forefront of the AI infrastructure revolution.

“AI networking might seem like new territory for many organisations but for Hammer Enterprise, it’s our home ground,” said Chris Wintle, Networking General Manager at Hammer Distribution. “We’ve been helping partners build high-performance networks for AI and HPC for over a decade. Our vendor experts understand that these projects are complex, costly and critical and our job is to deliver the absolute best performance and value every time.”

The Expertise Behind AI Networking

Hammer Enterprise combines trusted vendor partnerships and practical experience supporting partner-led deployments to deliver reliable, high-performance AI networking.

• Pioneer Heritage: First to introduce Mellanox (now NVIDIA) networking solutions to EMEA, establishing deep vendor relationships long before the AI boom.
• Dedicated AI Networking Team: Certified NVIDIA specialists, presales engineers and solution architects with expertise across the NVIDIA Ethernet and InfiniBand networking portfolios, spanning NICs, SuperNICs, DPUs, switches and software- providing scoping, design reviews and BoM validation for partner-led projects.
• Vendor Ecosystem: Strategic partnerships with NVIDIA, Supermicro, Gigabyte, MiTAC and other leading manufacturers enable Hammer to design and validate end-to-end AI infrastructure solutions.
• Hammer Partner Programme: A new initiative that helps partners and customers understand AI infrastructure design through reference architectures, lab access and hands-on support from Hammer experts.
• Market Vision & Trusted Adviser: Hammer recognised early that AI networking would demand specialised skills, multi-fabric architectures, and rigorous vendor-backed validation, areas in which the team now leads with NVIDIA-certified expertise and direct access to NVIDIA’s engineering and roadmap insights.
• Proven Value Delivery: Hammer helps organisations balance cutting-edge performance with long-term efficiency and scalability, de-risking AI investments through validated architectures and flexible, multi-vendor designs that deliver measurable ROI.

Bridging Technology and Real-World Execution

As organisations race to modernise their data centres for AI and generative workloads, Hammer Enterprise acts as the bridge between next-generation technology and real-world business outcomes.

“Every AI project starts with a question: can our infrastructure handle it?” added Chris Wintle. “Our role is to make sure the answer is yes by combining the right architectures, partners and people. That’s the difference Hammer brings: the ability to turn ambition into performance.”

Looking Ahead

Hammer Enterprise will later this quarter unveil the Hammer Remote Performance Lab, a secure, hands-on demo environment where customers can experience their full AI journey from prototype to production using real enterprise-class infrastructure. 

About Hammer Enterprise

Hammer Enterprise is Europe’s leading specialist in enterprise technology distribution, offering a complete “Everything Enterprise” portfolio across servers, storage, networking, components, cybersecurity, AI and infrastructure solutions. With deep technical expertise, flexible service models and strong vendor relationships, Hammer helps partners design, deploy and scale technologies that power digital transformation.

To find out more, visit www.hammerdistribution.com